Recognizing the efficacy of one-time email initiatives from the past, Activator takes a significant stride forward by integrating automated multichannel campaigns at scale. Also known as mini-journeys, Custom Campaigns are created and executed with our Journey Builder powered with Salesforce. Custom Campaigns are a dynamic component within Activator that sends personalized messaging and offers with multiple touchpoints via email and SMS (text) to a targeted audience.
Here's how it works:
1. Activator's seasoned Dealer Success Consultants create and send a mini journey across multiple channels with multiple touchpoints focused on a service-oriented or sales-driven initiative or a special event.
2. The system first engages audiences with an email or text and then subsequently delivers more tailored offers and information to those who actively respond.
3. Activator delivers customers who have demonstrated a strong interest in purchasing or selling a vehicle, identifying them as "handraisers," and sends these handraisers directly to the CRM.
Dealers gain access to a dedicated Dealer Success Consultant to aid in custom audiences based on dealer-specific KPIs, events, and monthly goals.They also receive up to two campaigns per month and each Custom Campaign includes:
✓ Our content library allows our Dealer Success Consultants to create OEM-compliant Custom Campaigns using dynamic content, including text and emails.
✓ Two touchpoints within a 30-day period.
✓ An initial touchpoint that is sent to a targeted audience via email and SMS.
✓ A follow-up touchpoint is sent via email and SMS to those who engaged but have yet to convert with the first touchpoint.
✓ Gain handraisers from past customers interested in buying, selling, or scheduling a service, sent directly to your CRM.
✓ OEM co-op reimbursement management included.
Oh, it's been incredible... we've been able to communicate with customers in a way that we haven't been able to before, which has allowed us to get additional leads, buyouts, selling new and pre-owned cars and just helping get through some of the inventory in our lot.
Tiffany Phillips | General Sales Manager at Schaumburg Kia
To gauge the impact and success of Custom Campaigns, Activator introduces Custom Campaign reporting metrics for dealers using Activator Pro, Activator for Sales, and Activator for Service.
With the introduction of journey marketing, the volume of handraisers has increased by 30% in 2023 vs 2022, and more than half (53%) in 2023 have come from our new SMS channel. Activator’s Top 20 dealers see an average of 48 handraisers a month.
Download our free Custom Campaign feature overview to learn more and fill out the form to get started today.
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