Unlocking the Value of Your Data - Bobby Gaudreau

Many dealerships need help with a significant obstacle: their marketing campaigns fall short due to disorganized and incomplete customer data. It's crucial to invest in the foundational elements that manage data utilization across communication channels and marketing tools. This involves using an automotive-specific Customer Data Platform (CDP) and Journey Builder.

This webinar dives into why data becomes trapped and its consequences and explores a transformative solution.

Your Data Doesn't Stink, It's Trapped

In this session, with Bobby Coy, learn how you can select the right marketing and Customer Data Platform (CDP) to deliver sales success with actionable data and tools.

How to Master the Art of Dealership Content Marketing

Drive more sales for your dealership by enhancing your content marketing and customer engagement tactics. This free webinar will cover topics such as:

  • Identifying and understanding your ideal customer
  • Crafting purposeful storytelling for all marketing funnel stages
  • Creating clear and persuasive calls-to-action
How to improve the customer experience with a CDP

Watch Bobby Gaudreau as he takes you through how to improve the customer experience and keep customers engaged with a Customer Data Platform (CDP). Learn how a CDP can unify first-party and behavioral data to maximize your dealership's marketging, identifying high-intention buyers and targeting them across multiple channels to purchase their next vehicle.

Thinking Beyond Equity for New and Used Car Sales Webinar

Watch Bobby Gaudreau, VP of Sales & Marketing at Activator Dealer Solutions, talk about how to:

  • Think beyond equity offers and messaging when there are fewer cars on the lot with a proactive pre-order strategy
  • Find, engage, and grow your customer retention for both sales and service
  • Focus on relevant messaging to give customers and prospects more reasons to purchase from you
Adapt or Fade: How Dealerships Can Learn From the Decline of Brick-and-Mortar Stores

Bobby Gaudreau, VP of Sales and Marketing at Activator, will take you through missteps brick-and-mortars have gone through as well as missed opportunities that dealers can learn from. Then he will walk you through areas dealerships can improve on and how dealers can stay ahead.