Activator uses Salesforce-powered Multichannel Marketing Journeys to reach potential customers through digital, online, and offline marketing channels. Our Multichannel Marketing Journeys send emails, text, and direct mail based on how customers interact with the dealership and their personal communication preferences, all seamlessly integrated with Activator's Customer Data Platform.
Deliver relevant, cohesive messages to your customers across multiple channels, including email, text, direct mail, and 1-to-1 communications. Get a consistent yet personal experience for each customer based on their interactions.
Activator uses text(SMS) message marketing to reach potential customers. On average, our dealers see a 20-30% increase in customer reach via text(SMS) in their journeys.
Send emails to existing or potential customers based on their personal preferences, date of last dealership interaction, and, if applicable, vehicle make and model, to name a few. Our interaction-based emails see up to 60% open rates.
When used with other marketing efforts, such as email marketing and text(SMS) marketing, direct mail marketing reaches a broader audience and maximizes marketing efforts. When adding direct mail to their marketing, our dealers see a 10-20% increase in customer reach via direct mail in their journeys.
Activator's Hybrid Customer Data Platform powered with Salesforce, combined with the Multichannel Marketing Journey solution, automatically matches and delivers marketing content based on customers' interactions with your dealership and aggregated data.
- Lease-end
- Pre-orders
- Buybacks
- Equity
- Sales Conquest
- Service Conquest
- Retention
- Subsequent Owner
- First Service
- SMS (Text)
- Direct Mail
- Handraiser
Let Activator take the guesswork out of your marketing. Our dealers see an overall +20%-30% reach, a 13% increase in sales volume, and a 14% increase in service drive revenue year-over-year. Talk to one of our experts and receive a live 1:1 demo of Activator in action.