The Activator Advantage

Built on the Salesforce platform, Activator is a ready-to-use hybrid Customer Data Platform (CDP) combined with an automated marketing Journey Builder designed for automotive dealerships. Activator's data-driven marketing solution prioritizes customers by finding customers, building deeper engagement, leveraging the latest technology, and promoting dealership efficiency to increase sales and service-drive revenue.

Activator's Flexible Platform
Create complete customer profiles, expand your market reach, and engage customers across multiple channels with purposeful messaging that adjusts to each customer to personalize their journeys based on actions taken over time.

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The Industry’s Most Advanced Customer Data Platform

Activator's Customer Data Platform(CDP) powered with Salesforce combines dealership DMS data, third-party data, and Activator's enriched data to build unified customer and lead profiles. These profiles are prioritized and integrated into tailored, adaptive Multichannel Marketing Journeys that respond to customer behavior and events, ensuring a flexible, customer-centric system.


  • Unlock and enhance dealership data to create a complete centralized view of your customers and leads.

  • Clean up DMS data with Activator’s Follow the VIN technology and stay up-to-date with ongoing National Change of Address.

  • Tracks your customers dealership interactions to optimize your Multichannel Marketing Journeys.

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Multichannel Marketing Journeys powered with Salesforce

Activator's Multichannel Marketing Journeys, powered with Salesforce, directs customers through personalized journeys that deliver purposeful content across various channels, depending on the customer's actions. These adaptable marketing journeys enable customers to transition between sales, service, and engagement-based paths, resulting in a customized experience based on their interactions.

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Interactive Reporting and ROI Measurement

Activator's interactive reports and dashboards are centered on incremental ROI measurement; drill down to know which customers are Handraisers, engaging with your marketing, and transacting in your service drive. Our dedicated Performance managers and marketing coordinators monitor engagement and ROI trends to ensure our dealers meet their goals and help them make data-based adjustments over time.

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Stay ahead of changing industry conditions with a solution that provides a clearer picture of your customers and builds reliable marketing you can trust. Our dealers see an overall +20% reach, a 13% increase in sales volume, and a 14% increase in service drive revenue year-over-year.

Don't wait – schedule your demo now and see what Activator can do for you!

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