Equity-Marketing

Equity Marketing

Unlock equity opportunities by diving deep into your DMS with Activator’s performance-focused Customer Data Platform. Turn data into action by layering precise equity calculations with data management and automated marketing.

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Gain Accurate Customer Profiles

Customer Data Platform

Gathers data from first-party and third-party data sources to create a unified customer profile.

CDP with Data Management Layer

After unifying your data, Activator’s Data Management Layer groups and manages duplicate customer records, selects the best contact information, and eliminates marketing risk by identifying spam and invalid data.

Audiences

Segments and automatically market to passive customers who are eligible to trade in their vehicle for a newer model based on current monthly incentives, their past transactions, rates, and the vehicle they own.

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Turn Data Into Equity Leads

Generate Handraisers

Identify high-value handraisers—past customers actively interested in buying, selling, or scheduling services.

Equity Messaging

Deliver engaging equity messaging to passive customers and active shoppers to increase sales, upgrades and trade-ins.

Buy Back Messaging

Engage customers with compelling buy-back messaging to drive more sales and trade-in opportunities.

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Multichannel Engagement

Multichannel Touchpoints

Stay top-of-mind with automated touchpoints across email, direct mail, SMS, and digital advertising. Our campaigns nurture passive customers and active shoppers with intention-based marketing.

Equity Journey

Send automated messages to both new and used passive customers who qualify to increase sales and identify high-value hand-raisers—past customers actively interested in purchasing a new vehicle.

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