Sales Marketing

Identify and engage buyers who are ready to act now with Activator's performance-based Customer Data Platform (CDP). Turn data into action with data management and automated multichannel marketing.

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Gain Accurate Customer Profiles

 
Customer Data Platform

Gathers data from first-party and third-party data sources to create a unified customer profile.


CDP with Data Management Layer

After unifying your data, Activator’s Data Management Layer groups and manages duplicate customer records, selects the best contact information, and eliminates marketing risk by identifying spam and invalid data.

Audiences

Segment your active shoppers and passive sales customers based on their transactions, preferences, and behaviors.

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Data Management Layer verticle
Customer Profile - Computer

Turn Data Into Leads


Generate Handraisers

Identify high-value handraisers—past customers actively interested in purchasing a new vehicle. 

Buy Back Messaging

Engage customers with compelling buy-back messaging to drive more sales and trade-in opportunities.

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Multichannel Engagement

 
Multichannel Touchpoints

Stay top-of-mind with automated touchpoints across email, direct mail, SMS, and digital advertising. Our campaigns nurture passive customers and active shoppers with intention-based marketing. 

Multichannel Touchpoints

Automated messages are sent based on customers' past transactions, behaviors, and preferences to encourage them to sell their vehicle, trade it in for an upgrade, or reserve their next vehicle. This approach gives the dealer more time to help customers find the vehicle they desire.

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2024 Mutlichannel-4

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