Lost Soul Marketing

Send aggressive marketing to win back customers who have missed their service interval and are overdue for service.

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Gain Accurate Customer Profiles

 
Customer Data Platform

Gathers data from first-party and third-party data sources to create a unified customer profile.


CDP with Data Management Layer

After unifying your data, Activator’s Data Management Layer groups and manages duplicate customer records, selects the best contact information, and eliminates marketing risk by identifying spam and invalid data.

Audiences

Segments your passive customers who have aged out of the Service Interval Journey and have not scheduled service, but have opened an email in the last 6 months, based on their transactions, preferences, and behaviors.

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Data Management Layer verticle
Customer Profile - Computer

Turn Data Into Leads


Re-engagement Marketing

Reconnect with disengaged customers, reigniting their interest and win them back to your dealership.

OEM-compliant Messaging

Send relevant, cohesive, OEM-compliant messages across multiple channels. 

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Multichannel Engagement

 
Multichannel Touchpoints

Stay top-of-mind with automated touchpoints across email, direct mail, SMS, and digital advertising. Our campaigns nurture passive customers due for service, converting interest into transactions and service appointments.

Lost Soul Journey

The audience segmentation pulls lost soul passive customers and sends automated messages with the goal of scheduling service or inquiring about trading in their vehicle.

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digital Ad

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