Acquire more Used Vehicles with Activator's CDP

Stay ahead of industry changes with a flexible solution that helps you stay top-of-mind by nurturing and sending intent-based multichannel marketing to past customers who want to trade in their vehicles.

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 Buyback Marketing

Send engaging marketing with equity and buy-back messaging encouraging customers to trade or sell their car.
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Multichannel Marketing

Leverage multiple channels—email, SMS, direct mail, and digital + social advertising— to ensure messages reach customers where they are most likely to respond.
Custom-campaigns
Custom Campaigns

Automatically send custom multichannel marketing based on dealership inventory targets and goals.

Features

Unlock Every Opportunity

With Activator's Customer Data Platform (CDP), you’ll have a unified view of every shopper, enriched with real-time insights. Say goodbye to guesswork and hello to:

CDP with Data Management Layer

The backbone of our CDP, Activator's Data Management Layer, unifies first and third-party data sources and creates complete customer profiles by consistently grouping and managing duplicate records, managing incorrect contact information, and identifying spam traps.

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Customer Profiles

Get a comprehensive view of your customers by combining first and third-party data sources, behavioral insights, and multichannel preferences to drive personalized engagement.

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Multichannel Marketing

Automated journey builder that sends email, SMS (text), direct mail, and digital advertising to engage active shoppers, passive customers, and handraisers with personalized messaging.

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Reporting

Deliver real-time insights into every marketing campaign, visualizing incremental ROI and empowering data-driven business decisions.

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Data Management Layer verticle
Customer Profile - Computer
Customer Profile - Computer
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2024 Mutlichannel-4
2024 Mutlichannel Sales
2024 Mutlichannel Sales

Used Vehicle Acquisition Use Cases

Meet your dealership goals with tailored marketing campaigns that empower dealers to achieve their targets and effectively drive customer engagement. 

 Equity Marketing


Identify in-equity targets and turn them into leads and handraisers through strategic multichannel engagement.


Popular Features

  • Email, SMS, Direct Mail
  • Create Handraisers
  • Accurate Equity Targeting

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 Sales Marketing


Keep sales and buyback marketing messages in front of passive customers to engage wherever they are in their buying cycle.


Popular Features

  • Sales Marketing Campaigns
  • Buyback Marketing Campaigns
  • Intent-based Marketing
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Buy-Back Marketing


Engage customers with compelling buy-back messaging to drive more sales and trade-in opportunities.


Popular Features

  • Email, SMS, Direct Mail
  • Create Handraisers
  • Acquire Used Vehicles
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Lease Marketing


Send targeted lease-end messaging and frequent multichannel marketing that engages and results in an increase in lease transactions.


Popular Features

  • Proactive Customer Engagement
  • Create Handraisers
  • Email, SMS, Direct Mail
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Why Dealers Choose Activator
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Jim Hudson Ford - Driving Success with Activator Pro

Jim Hudson Ford utilizes Activator Pro, a robust data management and marketing automation solution, to surpass its ambitious monthly goals and enhance vehicle acquisition rates, outperforming previous results with AutomotiveMastermind.

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From lead to loyalty, Activator equips your team with the tools to create exceptional customer experiences and close more deals.