Platform · Multichannel Marketing

Reach people on every channel, from one resolved record.

Email, SMS and direct mail on audiences that are clean before the send, built on one accurate identity.

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Built on the Data Management Layer

Every message goes out against an identity that is already resolved. Underneath, the Data Management Layer keeps one accurate record per person and household from DMS, CRM and website data, with opt-outs flagged, so email, SMS and direct mail reach real people and skip the duplicates and the do-not-contacts.

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Multichannel

How Activator runs multichannel strategies

Two ways we execute and manage them, both on the same resolved audience: always-on Journeys and goal-based Custom Campaigns.

Journeys

Always-on, intention-based journeys that guide people across channels from real signals in the data and adapt as they respond.

Custom Campaigns

Goal-based campaigns shaped around the dealership’s goals for a specific push, built and run end to end.

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Multichannel Journey Marketing

Activator builds personalized journeys on audiences that are already resolved, so people are guided across email, SMS and direct mail based on who they are and what they do, not a one-off blast. Each journey is intention-based: it starts from a real signal in the data, like a customer pulling away from the dealership, a trade-in or equity window, or a service visit coming due, and adapts as people click, raise their hand and buy.

Because every channel runs off one accurate identity from the Data Management Layer, engagement, behavior and transactions tie back to the same person as they move through the journey, so the next message is always informed by the last.

2024 Mutlichannel 4 copy

Custom Campaigns

Custom Campaigns are shaped around the dealership’s goals instead of one-size-fits-all blasts. Each one starts from a real-world trigger, a service drive, a trade-in window or a local sales event, and runs across email and SMS against an audience resolved to a real person. Activator can build the audience and the creative for you, or your team can build it in the Activation Studio, and a dedicated Activator team member runs it and measures what each campaign drives, end to end.

See how Custom Campaigns work →

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Multichannel Touchpoints

Email Marketing

Deliver targeted, engaging emails to inform, nurture, and convert prospects.

SMS (Text)

Send timely and relevant updates directly to the customers’ phones.

Direct Mail

Make a lasting impression with personalized offers and promotions delivered to mailboxes.
60.37
%

Average Custom Campaign Email Open Rate

7
%

Click-to-Open Across All Journeys

The multichannel approach keeps our dealership foremost in our customer's mind while also keeping the management team aware of customer interests.
Anonymous Review from Driving Sales
Dealership Owner
The ease of data is the most appealing. It is easy for the dealer to see data that is important to us to move forward with contacting the customer. The information that the customer is seeing is clear and easy to understand. That makes the likelihood of clicking and starting a journey much higher
Anonymous Review from Driving Sales
General Manager

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Frequently asked questions

Multichannel, in plain terms.

What channels does Activator run?

Journeys run on email, SMS and direct mail, as applicable to each journey. Custom Campaigns run on email and SMS.

What is the difference between Journeys and Custom Campaigns?

Journeys are automated, always-on programs that pick people up as their DMS history qualifies them. Custom Campaigns are one-off sends built around a specific goal and run by the Activator team.

How do people enter a journey?

People are picked up daily as their DMS history qualifies them, and the journey adapts as they click, raise their hand and buy.

How does multichannel reach the right person?

Every send starts from one resolved identity, so the same person is reached on the channel most likely to work rather than as several duplicate records.

Does Activator respect opt-outs across channels?

Yes. An SMS opt-out removes a number from consideration, and unsubscribed or opted-out contacts are suppressed before any send.

Is multichannel built on resolved data?

Yes. Journeys and Custom Campaigns run on the Data Management Layer, so audiences and outcomes are built on one resolved identity and household.