Activator’s Custom Campaigns turn dealership events into hyper-personalized marketing journeys—designed to engage your local audience, drive real traffic, and build lifetime loyalty.
At Activator, we don’t just send messages—we build personalized campaigns triggered by real dealership events. Custom Campaigns are powered with Salesforce and identified by Activator's unified customer profiles.
Built within our CDP, each campaign uses real-time data to segment audiences, automate outreach, and connect with customers across email, text, direct mail, and digital + social ads. Whether you’re driving service traffic, promoting a trade-in offer, or hosting a local event—Custom Campaigns turn everyday moments into meaningful results.
Made for the Way Your Dealership Works
Every dealership runs a little differently, and that’s exactly what Custom Campaigns are built for. Activator uses machine learning to unify scattered records into a single, evolving customer view. From there, your team can launch personalized, multichannel campaigns based on your actual dealership events—like a service drive, upgrade offer, or community weekend. No more one-size-fits-all blasts. Just better, targeted outreach that reflects the way your dealership really works.
Real Results
Using Activator’s CDP to segment and automate it's marketing, Allen Samuels CDJR launched monthly Custom Campaigns that achieved a 68.6% email open rate, a 1.25% click-through rate, and a 3.33% SMS response rate—without adding staff or tools. > Read the full case study
The results speak for themselves. See why dealers nationwide trust Activator’s Custom Campaigns to drive traffic, boost retention, and deliver real ROI:
55% Average Open Rate
2X SMS Engagement
Increase in Handraisers
Higher Conversion Rates
The Power Behind Every Custom Campaign:
Activator's Customer Data Platfrom (CDP), powered with Salesforce, gathers data from multiple sources to begin the unification process.
The Data Management Layer manages duplicate customer records, invalid emails, and incomplete profiles, identifying what data should be included in the customer profile.
Activator's CDP and Segmentation tools powered with Salesforce, builds active customer profiles and dynamic segments based on behavior, vehicle history, and preferences.
Automated marketing campaigns, powered with Salesforce, send email, SMS, direct mail, and digital + Social advertising to engage both passive customers and active shoppers.
What Customers Are Saying
"We're on track to have our best month ever... Activator is definitely a reason for the success. We could shut the doors today and still hit our goals."
Kris McKenzie
General Manager at Kruse Buick GMC
Oh, it's been incredible... we've been able to communicate with customers in a way that we haven't been able to before, which has allowed us to get additional leads, buyouts, selling new and pre-owned cars and just helping get through some of the inventory in our lot.
Tiffany Phillips
General Sales Manager at Schaumburg Kia
The multichannel approach keeps our dealership foremost in our customer's mind while also keeping the management team aware of customer interests.
Anonymous Review from Driving Sales
Dealership Owner
The ease of data is the most appealing. It is easy for the dealer to see data that is important to us to move forward with contacting the customer. The information that the customer is seeing is clear and easy to understand. That makes the likelihood of clicking and starting a journey much higher
Anonymous Review from Driving Sales
General Manager
I find many different ways to use the program, and it does provide realistic data that not only attracts car buyers, but also is a great management tool for improving some day-to-day operations.
Ben Ball
Courtesy Ford Lincoln of Rome
Get started today!
Start using real data and real custom profiles to power real results.
