Reporting & Analytics
Numbers that tie out, because the data underneath is resolved.
Reporting is only as honest as the records beneath it. Because Activator resolves identities first, the counts, rates and attribution are built on one identity per person, not inflated by duplicates.
Counts without duplicate inflation
Duplicates are resolved before anything is counted, so audience sizes and the denominators in every rate tie out.
Attribution on the right record
Sales and service are credited to the identity and household on the resolved record, not whichever duplicate happened to get the send.
Performance tied to real people
Campaign and channel results roll up against resolved identities, so the numbers describe people, not records.
The reports
Every report reads the same resolved data. The Data Management Layer sits under all of them, keeping one accurate person and household from DMS, CRM and website records, so every count, rate and attribution below ties back to a real person. See the Data Management Layer →
Handraiser Report
Customers showing in-market signals, with monthly trends and a detailed list.
Journey Performance
Engagement and outcomes across active journeys, by journey and event type.
Sales Attribution
Vehicle sales influenced by marketing activity, with summary and trend views.
Service Attribution
Service visits influenced by marketing activity, with summary and trend views.
Email Collection
Email capture performance by store and employee over time.
Data Quality
Completeness and quality of customer contact data across the database.
Top Influencers
Employees driving the most influenced sales, with activity breakdowns.
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Start a free Data Analysis →Frequently asked questions
Reporting and analytics, in plain terms.
Why do Activator's reports tie out?
Reporting sits on the Data Management Layer, so duplicates are resolved into one identity before anything is counted and the numbers are built on real people rather than repeated records.
How does Activator attribute sales and service?
Reports credit sales and service that followed an Activator campaign within a stated window, 60 days for sales and 30 days for service, counted against the resolved identity rather than a duplicate.
What does attribution on the right record mean?
Credit attaches to the resolved identity and household, so a sale is counted once for the right person instead of being split across duplicate records.
Is performance measured against real people?
Yes. Because duplicates are resolved first, audience counts and the open and click rates measured against them reflect real people, not inflated lists.
What reports are available?
You can see the full picture, from who is raising their hand to the sales and service that followed a campaign. Every report reads the same resolved data, so the counts and attribution tie out to real people instead of duplicate records.
Is reporting built on resolved data?
Yes. Every report reads the same resolved data from the Data Management Layer, so counts, rates and attribution roll up against one accurate person and household.