Customer Data Platform
Activator Dealer Solutions
Activator is an automotive-focused customer data platform (CDP) and multichannel journey builder powered with Salesforce that helps dealerships optimize the entire customer lifecycle.
Activator focuses on engaging passive customers and active shoppers to drive revenue and reduce operational costs. Activator’s CDP unifies data from multiple sources, leveraging an advanced Data Management layer to ensure accurate customer data is used in our Multichannel Marketing Journeys.
Meet Our Team

Bobby Gaudreau
Vice President of Sales and Marketing

Marci Trares
Vice President Client Success

Mike Whitlow
Director of Product Strategy and Marketing

Bryan Wilson
Director of Product Operations

Mike Desanty
Senior Director of Product Development

Trinity Moore
Director, Dealer Success

Jeff Ornell
Sales Director, OEM

Matt Mariano
Regional Sales Manager

Jihsaan Johnson
Regional Sales Manager
