About Activator

Clean, connected identity data for dealers.

Activator, the next evolution of our award-winning equity mining platform DealActivator®, is an automotive customer data platform (CDP) that resolves DMS, CRM and website data into one accurate identity, so dealers and their agencies market to real people.

See it in action

Who we are

Activator is the data layer behind modern dealer marketing. We bring a dealer's DMS, CRM and website records together and resolve them into one accurate person and household, so marketing is built on who customers really are, not on scattered, duplicate records.

How we work

We carry the data layer, you keep the client. Activator is built for the agencies, partners and dealer groups who market on dealers' behalf: you keep the relationship, the strategy and the brand, while we unify the data underneath and power the activation and reporting on top of it. It starts with a free Data Analysis, so you can see exactly what is in a dealer's data before anyone commits, and it shows up as cleaner audiences, lower audience cost, better-performing campaigns and reporting that ties out.

Meet our team

We are a team of automotive, data and marketing people who have spent our careers inside dealership systems, and we build Activator for the way dealers and their agencies and partners actually work.

Bobby Gaudreau
Bobby Gaudreau 
Vice President of Sales and Marketing
Marci Trares
Marci Trares
Vice President Client Success
Mike Whitlow
Mike Whitlow
Director of Product Strategy and Marketing
Mike Desanty
Mike Desanty
Senior Director of Product Development
Trinity Moore
Trinity Moore
Director, Dealer Success
Gretchen Huether
Gretchen Huether
Director of Product Operations

See what’s in a dealer’s data, free

Pick one dealer and we’ll show you reachability, duplicates and gaps at no cost, before you commit to anything.

Start a free Data Analysis →