Platform · CRM Integrations
CRM leads, resolved into one identity.
Activator unifies records from DMS, website and CRM into one identity and accurately tells a new shopper from a customer you already have, the distinction that drives sharper audience building and messaging.
Start a free Data AnalysisBuilt on the Data Management Layer
A CRM is only as useful as the identity behind each record. Underneath, the Data Management Layer collects CRM leads alongside DMS and website records and resolves them into one accurate person and household, so a fresh lead and a long-time service customer are never mistaken for two different people. Every audience starts from that one resolved record.
Activator’s CRM integrations
LIVE TODAY
VinSolutions
DriveCentric
Connected and flowing into resolved identity records today.
What the CRM connection adds
Once a dealer's CRM is connected, these signals join the resolved identity record and become filterable in the Activation Studio:
- Lead detail: lead date, status, type and source.
- Showroom activity: showroom-visit counts.
- Vehicle of interest: by year, make and model.
- Unsold-lead audiences: unsold CRM leads, optionally crossed with website visits and DMS history.
IDENTIFIED
A person, not a lead record
Every CRM lead resolves to a person, so it joins that person’s DMS and website history.
AUDIENCE-READY
A filter, not a report
Lead, showroom and vehicle-of-interest signals are first-class inputs in the Activation Studio, alongside sales and service history.
ACTIONABLE
Build it, export it, or run it with us
Build an audience on these signals, then export it to run wherever you market, or have the Activator team execute it as a Custom Campaign.
Three audiences that make a client meeting easy
The unsold lead still shopping
An unsold CRM lead who is active on the dealer's site again, the follow-up that writes itself once the two systems share one identity.
The lead on a specific vehicle
CRM leads scoped by vehicle of interest, year, make and model, so an offer on that exact model reaches the people already asking about it.
The true net-new prospect
A CRM lead with no DMS record, a genuine first-time shopper worth real acquisition spend, told apart from customers you already have.
What deployment looks like
One connection per supported CRM. The Activator team stands up the integration with the dealer’s CRM and keeps it running; the dealer grants access, and setup and maintenance are handled on our side.
Once connected, lead, showroom and vehicle-of-interest signals flow into each person’s resolved identity and stay current with a daily refresh.
See what's already in the CRM and DMS data.
Start a free Data AnalysisCRM capability depends on a supported CRM integration being live for that dealer. Integration availability is current as of today and updated as integrations land.
Frequently asked questions
Which CRMs does Activator integrate with?
VinSolutions and DriveCentric are live today.
What does the CRM integration add?
CRM lead and buying signals are brought into each person's resolved identity, matched to existing records or used to create new ones, so the same person is recognized across the dealer's systems.