Activator for Partners

Put a data layer behind what you sell.

You own the client relationship and a marketing or technology offering. The resolved-identity layer underneath it is a heavy lift to build and keep running. We already built it, so you can put it behind what you sell and lead with a data differentiator few competitors in your space can claim.

Start a free Customer Intelligence Snapshot

Built on the Data Management Layer

The layer you build on is one resolved identity. Underneath, the Data Management Layer brings DMS, CRM and website records together into one accurate person and household, kept current for every rooftop, so every audience, campaign and report is built on who people really are.

Explore the Data Management Layer → · See all products →

A person split across ten disconnected records isn't ten opportunities. It's one opportunity, lost nine times over, in every dealer your clients run.

01 · Why partners bring us in

An identity layer isn't your core business

Building and maintaining DMS/CRM/web resolution across clients is a product in itself, one you'd rather offer than engineer.

You inherit your clients' data mess

Fragmented, duplicated contact data makes every campaign you run for them harder to defend.

You need a measurement story

Attribution built on clean, resolved records is one you can stand behind in front of a dealer principal.

You want a differentiator

A data layer few competing partners or agencies can claim.

The resolved-identity layer, inside what you already offer

Your brand stays on the outside, your clients and relationships stay yours. Activator is the resolved-identity layer inside what you sell. Put our name on it, or keep it entirely behind yours.

Like a component you build on, the Data Management Layer embeds in your data flows and resolves DMS, CRM and website records into one identity and household. Your marketing and reporting run on clean, resolved data, and you keep the client, the brand and the offering.

The Data Management Layer

The foundation you build on. It ingests DMS, CRM and website data and resolves it into one identity and household, scored for how to reach each person.

Embedded in your data flows, it stays current: daily hygiene, new records resolved as the data refreshes, nothing to rebuild per client.

Explore the Data Management Layer →

Better marketing outcomes

Targeting, personalization and spend improve because every audience is built on a resolved person, inside the tools you already run.

Better reporting outcomes

Reporting ties out because the data underneath is resolved, a measurement story you can put your name on.

02 · What partnering gets you

The data layer behind your offering: identity resolution, householding, unified customer profiles, audience segmentation and activation across DMS, CRM and website.
A smarter platform: resolved customer intelligence makes the product you already sell more valuable, lifts conversion, and opens new revenue, not just cleaner data.
Better marketing from the tools you already run, every audience built on a resolved person.
A no-cost Customer Intelligence Snapshot as a joint opener with any dealer your client works with.
Client-ready reporting a dealer principal will believe.
A data differentiator to sell against other partners and agencies.

03 · Where the gain shows up

Resolved identities, ready to use

The data arrives resolved in your flows, one accurate person instead of scattered duplicate records, so your team builds on it instead of cleaning it first.

The work starts from clean data.

Nothing has to be cleaned first

Resolution, validation and consent run perpetually rather than as a project, no export, cleanup and re-import.

A standing state, not a periodic task.

One resolved identity improves personalization and cost

A resolved person carries their full history, so marketing speaks to what someone owns, and the same person is not counted twice.

More relevant marketing, less wasted spend.

More reachable contacts

Invalid and spam-trap addresses are identified and suppressed, so the contacts in your data stay reachable.

More of the audience can be reached.

04 · Start with a free Customer Intelligence Snapshot

No cost and no contract. Pick one client dealer and see exactly what's in their data before you commit to anything.

Pick one dealer

One of your client rooftops.

We run it free

Read-only access to the dealer's live DMS data.

We quantify it

Reachability, duplicates, gaps and audience counts.

We present the findings

A Data Quality Dashboard, walked through together.

We scope the work

Audience options matched to the data that exists.

Bring us one dealer. We'll show you what's in their data at no cost.