The Data Analysis
A no-cost look at what's actually in dealership data.
We run the Data Analysis on dealer's live DMS data and present the findings with you, reachability, duplicates, gaps and real audience counts, on real records rather than an industry average. Value on real data earns the right to move forward.
The process
01
Pick the dealer
Any store. Your choice.
02
We ingest real data
The dealer's unfiltered DMS sales and service history, not a sample.
03
We quantify
Deliverability, duplicates, gaps, audience counts and recoverable history.
04
Present the findings
A findings review on the dealer's own records, walked through with you.
05
We scope the work
Audience building options matched to the data that actually exists.
What it quantifies on the dealer's data
Depth & availability
How many years of sales and service history actually exist, which tells us honestly whether a program can succeed.
Reachability
An honest baseline of who the dealer can reach by email, phone and address today, and the lift once resolution and hygiene are applied.
Duplicate records
How many records are the same person, and what that does to the dealer's audience counts and campaign percentages.
Reach gained by resolution
What grouping gives back, not just the duplicate count: one record per person that keeps the strongest verified email, phone and address across sources and fills the gaps any single record was missing, so you see how many more people become reachable once the data heals itself.
Data quality
Record-level validity across the fields that decide whether a campaign arrives, on the dealer's data, not an industry average.
Addressable audiences
Live counts for the audiences you would actually market to, so the opportunity in the dealer's owner base is a number, not an assertion.
What lands in your hands
- A findings review built on the dealer's own records, walked through with you.
- A live review of the Data Quality Dashboard and real customer profiles, showing deliverability and duplication as they actually stand.
- A live walkthrough of a few Customer Profile Pages during the review, so duplication is something you see for yourself, not just a number we quote.
- An audience recommendation scoped to the data that exists, including email collection and hygiene.
What it requires
Read access to the dealer's live DMS sales and service data. Scope of history requested varies by DMS platform, we'll tell you exactly what we need before we start.
Request a Data Analysis
A free look at what’s actually in dealership data. No cost, no obligation.
The Data Analysis requires read access to that dealer's live DMS sales and service data. Scope of history requested varies by DMS platform.