Video Library

Welcome to the Activator Video Hub —your go-to destination for expert insights on automotive marketing and CDPs. 
Filter Videos:
Bobby Gaudreau on ASTOTU Auto Collabs
Bobby Gaudreau on ASTOTU Auto Collabs

Bobby delves into the evolution of CDPs in the automotive industry, exploring their potential to revolutionize data management and marketing execution.

Screenshot 2024-12-09 at 3.01.53 PM
MRC24 - Customer Data Platforms Shiny Object

Watch Bobby discuss how dealers invest in CDPs and an update on the measurable results from these new investments.

Screenshot 2025-01-16 at 8.21.30 AM
Road to MRC24 Podcast with Brian Pasch

Watch Brian and Bobby discuss the development of the CDP for automotive dealers and their unique approach to building a sustainable dealership data layer.

Screenshot 2025-01-16 at 8.26.37 AM
How to Gain Additional Insights Into Your Customer's Spending Power

Join Bobby Gaudreau, the Vice President of Sales and Marketing, as he shares effective strategies and tools to analyze consumer behavior, enabling you to tailor your marketing efforts and improve sales outcomes. 

Screenshot 2024-05-28 at 9-51-47 AM
CDP Revolution in Dealership Marketing

Watch Bobby Gaudreau, VP of Sales, and Brian Pasch discuss the evolution of dealership marketing. Discover how modern tools like CDPs and marketing automation are transforming customer engagement and boosting dealership success.

1718289835261-1
Reawakening Your Dealership from the Covid Coma

The ASOTU team chats with Bobby Gaudreau and Mike Whitlow from Activator, accompanied by Jake Blair, General Manager at Tim Dahle Mazda Southtowne. They will explore changes in customer loyalty, the effects of aggressive pricing during inventory shortages, and the resulting dissatisfaction.