Activator for Agencies
Put a resolved identity layer under every dealer in your book.
You own the dealer relationship and the strategy. The hard part to build and keep current for every client is one resolved identity across their DMS, CRM and website. We carry the Data Management Layer.
Start a free Data AnalysisBuilt on the Data Management Layer
Everything you run for a dealer sits on one resolved identity. Underneath, the Data Management Layer brings DMS, CRM and website records together into one accurate person and household, kept current for every rooftop, so every audience, campaign and report is built on who people really are.
A person split across ten disconnected records isn't ten opportunities. It's one opportunity, lost nine times over, in every dealer you manage.
01 · The tax on growing your book
Every new client is a new data project
A different DMS, a different CRM, a different state of contact data. The audience foundation work restarts with every rooftop.
Audience building is slow and stale
List requests, suppression, and exported spreadsheets are stale by the time they arrive.
Reporting built on fractured identities
Audience counts built on duplicate records make every percentage debatable, a hard place to defend a retainer from.
No data story to sell against
Every agency in your market pitches creative and media. Very few can open with a specific number from inside the dealer's own database.
You keep the relationship and strategy. We run the data and the activation underneath.
That foundation gives you a specific number from inside the dealer's own database to open every pitch with, a differentiator few competing agencies in your market can claim.
The Data Management Layer
The foundation under every dealer in your book. It ingests the dealer's DMS, CRM and website data and resolves it into one identity and household, scored for how to reach each person.
Then it keeps that foundation current for every rooftop: daily hygiene, new records resolved as the data refreshes, nothing to rebuild client by client.
The Activation Studio
A self-service studio where your team builds and runs multi-rooftop audiences across the book.
Build an audience once on the resolved data and reuse it across every rooftop. No list requests, no exported spreadsheets.
Journeys and Custom Campaigns
Done-for-you activation on the resolved data: managed journeys across email, SMS and direct mail that pick people up daily as their DMS history qualifies them, and goal-based Custom Campaigns across email and SMS.
Activator's team executes both. Custom Campaigns run in the Activation Studio with our team at the controls, so the same resolved audiences reach across channels, with deliverability, consent and attribution covered.
02 · What your team gets
- Three sources in one place: DMS, CRM and website data combined, so audiences are built from the full picture rather than one system at a time.
- Data quality and hygiene, refreshed daily: contact data is validated, invalid and spam-trap addresses suppressed, consent respected, and the best contact information kept current.
- Audiences built on a resolved person: every audience starts from who someone really is and what they own, not a raw list.
- Built in the Activation Studio: your team scopes one store or the whole book from a single screen, in minutes.
- Reusable audiences: build once, save it, and run it across the book and into your campaigns or journeys.
- Reporting that ties out: sales and service attribution a dealer principal will believe.
- A no-cost opener for every dealer: the Data Analysis, run on their live data.
03 · Where the gain shows up
Four places: how fast your team builds audiences, what those audiences cost, how the campaigns perform, and what you can report.
Easier audience creation
The three sources come together in one place, so your team builds audiences in the Activation Studio in minutes. Resolution, validation and consent run daily, so the data is ready to use without a cleanup before every campaign.
Less time on data, more on strategy.
Lower audience cost
Because every audience is built on a resolved person, the same customer is not paid for twice in a send, and more of the audience matches back to the dealer’s records.
More matches, less wasted spend.
Better-performing campaigns
A resolved person carries their full history, so the campaigns and journeys you run speak to what someone owns and needs, and deliverability is protected before the send.
More relevant, and more of it delivered.
Reporting that ties out
Audience counts, sends and outcomes all tie back to the same resolved identity, so sales and service attribution holds up to a dealer principal and every percentage is defensible.
Numbers you can defend.
04 · Start with a free Data Analysis
No cost and no contract. Pick a dealer from your book and see exactly what's in their data before you commit to anything.
01
Pick one dealer
Your choice, from your own book.
02
We run it free
Read-only access to the dealer’s live DMS data.
03
We quantify it
Reachability, duplicates, gaps and audience counts.
04
We present the findings
A Data Quality Dashboard, walked through together.
05
We scope the work
Audience options matched to the data that exists.
Pick one dealer in your book. We'll show you what's in their data at no cost.
Start a free Data AnalysisThe Data Analysis requires read access to live DMS sales and service data. CRM capability depends on a supported CRM integration; website capability requires the Activator website pixel.
Frequently asked questions
What does Activator carry, and what do we keep?
Activator carries the Data Management Layer and the activation on top of it; you keep the client relationship, the strategy and the brand.