Made for the way you market
Every business runs a little differently, and that’s exactly what Custom Campaigns are built for. You shape each one to the dealership’s goals, so instead of one-size-fits-all blasts, every campaign reflects the way you actually work.
Channels we run
Verified, consent-checked sends with deliverability protected, so more of the audience actually receives it. Opens, clicks and handraisers tie back to the person.
SMS
Compliant text messaging with consent and opt-outs handled for you. Replies are tracked and matched to the resolved identity.
How Custom Campaigns work
Each campaign starts from a trigger, a real-world event like a service drive, a trade-in window or a local sales event. We can build the audience and the creative for you, or your team can build the audience in the Activation Studio.
Your dedicated Activator team member runs it, delivering across email and text with current data and measuring what each campaign drives.
Real campaigns, in market
A few we have run across email and text, each built on a resolved audience and aimed at a real goal, from service specials to seasonal sales events.
Email · Stay Cool A/C service special
Email · Personal note from the GM
Email · Back to School service offer
SMS · Holiday sales event
Email · July 4th new-vehicle event
Real results
See why teams nationwide trust Custom Campaigns to drive traffic, boost retention and deliver real ROI. Using Activator to build audiences and automate its marketing, Allen Samuels CDJR launched monthly Custom Campaigns, without adding staff or tools.
68.6%
email open rate
1.25%
click-through rate
3.33%
SMS response rate