Platform · DMS Integrations
The DMS data, connected and kept current.
A person's identity starts in the DMS. Every sale, every repair order, every service visit and appointment lives there first. Activator connects to all major DMSs, directly or through established DMS data providers, pulls that history on a regular cycle, and resolves it into one accurate identity alongside the CRM and website data. Simplified data export processes, no list pulls before a campaign.
Start a free Data AnalysisBuilt on the Data Management Layer
The DMS is where identity starts, but it never lives there alone. The Data Management Layer pulls DMS sales, service and inventory together with CRM and website data and resolves it into one accurate person and household, kept current as new records arrive. That resolved identity is what every other product reads from.
Works with all major DMS
Activator maintains data connections across the dealer management systems dealers run, from the national platforms to regional and specialty systems. If a rooftop switches DMS, we establish a new connection with the new system.
Don't see yours? We confirm your exact system during a free Data Analysis.
What we pull from the DMS
From the DMS platforms we connect to, Activator pulls the records that build each person's history:
Inventory
New and used, refreshed on a regular cycle.
Sales
Deals and ownership history.
Service
Service history and declined work.
Repair orders
Open and closed ROs.
Appointments
Scheduled service visits.
Coverage depends on the DMS and on what each dealer makes available.
How the connection works
Read-only
Activator reads the data. It does not write to or change the DMS.
Regular polling
Data refreshes on a recurring cycle, so profiles stay current.
Simplified integration
Our team assists with the initial connection and recurring maintenance.
Moves with the store
On a buy/sell or a DMS switch, the feed follows the rooftop.
See what's already in the DMS data.
Start a free Data AnalysisDMS platform availability and the data pulled vary by system and by what each dealer authorizes. Integration setup requires read access to live DMS data.
Frequently asked questions
Which DMS platforms does Activator work with?
All major DMS platforms, including CDK, Reynolds & Reynolds, Dealertrack, Tekion, Auto/Mate, Autosoft, PBS and DealerBuilt, plus many others.
Does Activator write to or change the DMS?
No. Activator reads DMS data only and never writes to it, so there is no risk to the dealer’s system of record.
How current is the data?
DMS data is refreshed daily.