Activator for Dealer Groups
Resolved identity in every rooftop you own.
You run the stores and the marketing. Each rooftop has its own DMS, CRM and website, each with its own duplicate and incomplete records. Activator resolves each store into clean, resolved identities, so your in-house team runs every rooftop on resolved data instead of multiple disconnected databases.
Start a free Data AnalysisBuilt on the Data Management Layer
Everything your in-house team runs sits on one resolved identity. Underneath, the Data Management Layer brings DMS, CRM and website records together into one accurate person and household, kept current for every rooftop, so every audience, campaign and report is built on who people really are.
A person split across ten disconnected records isn't ten opportunities. It's one opportunity, lost nine times over, in every store in your group.
01 · The data layer under every rooftop
Every rooftop is its own data island
A different DMS instance, a different CRM, a different state of contact data.
Audience building restarts at every store
Each rooftop's audience work is its own project, exporting and stitching lists together by hand, stale by the time they are used.
Reporting no one quite trusts
At each store, counts built on duplicate records make every number debatable.
Quality swings store to store
One rooftop's data is clean, the next is a mess, with no shared standard across the group.
What we offer
The Data Management Layer resolves one clean identity in every rooftop. From there, run campaigns off those audiences in the Activation Studio, have Activator run managed journeys and Custom Campaigns, or both.
The Data Management Layer
The foundation under every rooftop in your group. It ingests each store's DMS, CRM and website data and resolves it into one identity and household, scored for how to reach each person.
Then it keeps each store current: daily hygiene, new records resolved as the data refreshes, nothing to rebuild store by store.
The Activation Studio
A self-service studio where your team builds and runs multi-rooftop audiences across the group.
Build an audience once on the resolved data and reuse the same approach in every rooftop, no list-request queue.
Journeys and Custom Campaigns
Done-for-you activation on the resolved data: managed journeys across email, SMS and direct mail that pick people up daily as their DMS history qualifies them, and goal-based Custom Campaigns across email and SMS.
Activator's team executes both, so the same resolved audiences reach across channels, with deliverability, consent and attribution covered.
02 · What your in-house team gets
- One resolved identity in every rooftop in the group.
- Audience building in the Activation Studio: your marketers build store-level audiences themselves, reusable across the group, no list-request queue.
- Journeys and Custom Campaigns: Activator runs managed journeys across email, SMS and direct mail, and Custom Campaigns across email and SMS.
- Rooftop reporting a dealer principal will believe, the same way in every store.
- A no-cost Data Analysis on any store's live data.
03 · Where the gain shows up
Easier audience creation
Your team builds audiences themselves in the Activation Studio, the template library opens with proven audiences, and the count is previewed before anything is committed.
The work moves to the person who needs it.
Nothing has to be cleaned before a send
Resolution, validation and consent run perpetually rather than as a project, no export, cleanup and re-import ahead of each campaign.
A standing state, not a periodic task.
One resolved identity improves personalization and cost
A resolved person carries their full history, so a campaign speaks to what someone owns. The same person is not paid for twice in a send.
More relevant campaigns, less wasted spend.
Deliverability is protected before the send
Invalid and spam-trap addresses are identified and suppressed, protecting sender reputation.
More of the audience receives it.
04 · Start with a free Data Analysis
No cost and no contract. Pick one store from your group and see exactly what's in its data before you commit to anything.
01
Pick one store
Your choice, from your own group.
02
We run it free
Read-only access to the store's live DMS data.
03
We quantify it
Reachability, duplicates, gaps and audience counts.
04
We present the findings
A Data Quality Dashboard, walked through together.
05
We scope the work
Audience options matched to the data that exists.
Start with one store. We'll show you what's in its data at no cost.
Start a free Data AnalysisThe Data Analysis requires read access to live DMS sales and service data. CRM capability depends on a supported CRM integration; website capability requires the Activator website pixel.
Frequently asked questions
What does Activator provide for a dealer group?
The Data Management Layer resolves one identity in every rooftop; from there your in-house team builds audiences in the Activation Studio, or Activator runs managed journeys and Custom Campaigns.