Products · DMS Audience Marketing

Market to the customers you already have.

The DMS is full of owners, shoppers and service customers. Activator resolves them into real people and builds the audience for every journey, then runs it across email, SMS and direct mail.

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Built on the Data Management Layer

Every journey here runs on a resolved identity, not a raw DMS export. The Data Management Layer collects DMS, CRM and website records into one accurate person and household and keeps them current, so equity, service and win-back journeys reach the right person with the right history every time.

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Every journey below runs on the same foundation: the DMS data resolved to one accurate identity, the audience built from that resolved identity, and the journey run and measured across channels. As people qualify in and out, each journey adapts to their engagement and available contact information, delivering the right message and offers.

The journeys

Lease Journey

Win the lease-end moment. Reach owners nearing the end of their lease and guide them back in with lease-end and pre-inspection messaging before anyone else gets there.

Sales Journey – Buy Back

Make the buy-back offer at the right time. Reach owners whose equity and mileage put them in range to trade up, and bring them back to buy their next vehicle from you.

Equity Journey

Turn equity into a reason to buy. Reach owners whose equity, incentives and mileage put them in range for a newer model, and turn them into handraisers with equity messaging.

Service Journey – Welcome Series

Turn a new sale into a service customer. Welcome recent buyers with a timed series that books the first visit and builds the habit of coming back.

Service Journey – OEM Service Interval

Keep the service drive full. Reach owners who are due or overdue by their OEM interval with timed reminders, from first service to the next.

Lost Service Journey

Win back the owners who drifted. Re-engage customers who aged out of the service cycle and never rescheduled, with a journey built to bring them back to the drive.

Service Appointment Reminders

Keep booked appointments from slipping. Send timed reminders ahead of each scheduled visit so more of the bookings on the calendar actually show.

Declined Service

Recover the work they passed on. Follow up with owners who declined recommended service, with the reminder and offer to bring them back for it.

How every journey works

One resolved audience

Built from the DMS sales, service and equity history, resolved to one accurate identity.

Built and run for you

Activator builds the audience for each journey and runs the journey for you. No list requests, no spreadsheets.

Clean before the send

Validation and consent run perpetually, so the audience is deliverable without an export, cleanup and re-import cycle.

Automated, multichannel journeys

Email, SMS and direct mail, timed to each person's stage, from first touch to handraiser.

See which customers are in range right now.