Streamline and Manage Data from Multiple Sources 

Activator's CDP with Data Management Layer ensures your dealership unifies and manages data, turning it into engaged customers.

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Eliminate Market Risk with Activator's CDP with Data Management Layer

Activator’s CDP unifies data from multiple sources, leveraging an advanced Data Management layer to ensure accurate customer data is used in our Multichannel Marketing Journeys. Group and manage duplicate customer records, select the best contact information, and eliminate market risk by identifying spam and invalid data.

Duplicate Records

Identify, group, and manage duplicate customer records from multiple sources.

Manage Malformed Information

Identify and manage incorrect information and invalid emails to ultimately select the best information.
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Spam Traps

Dodge spam traps with accurate data and smarter email practices, ensuring your messages hit the right inboxes every time.

Benefits and Features

Unified Customer Profiles

Gain a 360-degree view of each customer for more personalized interactions.

Accurate Audience Targeting

Segment audiences with confidence using verified, reliable data.

Improved Campaign Effectiveness

Eliminate outdated or invalid contact information to enhance engagement rates.

Time and Cost Efficiency

Automate data management that focuses on what matters—engaging your customers.

Enhanced Decision-Making

Rely on accurate, real-time data to drive smarter, data-backed dealership strategies.

Scalable Data Solutions

Easily manage and adapt your data processes as your dealership’s data needs grow, ensuring long-term efficiency and effectiveness.

What Customers Are Saying
I find many different ways to use the program, and it does provide realistic data that not only attracts car buyers, but also is a great management tool for improving some day-to-day operations.
Ben Ball
Courtesy Ford Lincoln of Rome
The ease of data is the most appealing. It is easy for the dealer to see data that is important to us to move forward with contacting the customer. The information that the customer is seeing is clear and easy to understand. That makes the likelihood of clicking and starting a journey much higher
Anonymous Review from Driving Sales
General Manager
Oh, it's been incredible... we've been able to communicate with customers in a way that we haven't been able to before, which has allowed us to get additional leads, buyouts, selling new and pre-owned cars and just helping get through some of the inventory in our lot.
Tiffany Phillips
General Sales Manager at Schaumburg Kia
The multichannel approach keeps our dealership foremost in our customer's mind while also keeping the management team aware of customer interests.
Anonymous Review from Driving Sales
Dealership Owner

Your Data Doesn't Stink. It's Trapped!
25
%

of marketing campaigns have been negatively impacted by poor data management

37
%

wasted spend because of poor data quality

35
%

wasted spend because of inaccurate targeting

30
%

loss of customers due to poor data management and inaccurate information.

*Stats from Forrester Research

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With reliable data as your foundation, you can trust that every decision and marketing effort drives measurable results.