Powering Your Sales Floor with Precision

Why settle for cookie-cutter messaging when you can create personalized engagement for passive customers and active shoppers alike? Maximize every opportunity with Activator’s Customer Data Platform and multichannel engagement strategies to boost sales and simplify marketing.

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 Engage Passive Customers

Stay top-of-mind by nurturing past customers with intent-based marketing until they’re ready to buy their next vehicle or service.
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Close Deals with Active Shoppers (Coming Soon)

Actively engage with customers who visited your website, submitted a lead, or took a test drive but did not purchase.
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Capture & Convert Handraisers

Create high-performing leads from past customers who have shown a strong interest in buying or selling a vehicle or scheduling a service appointment.

Features

Unlock Every Opportunity

With Activator's Customer Data Platform (CDP), you’ll have a unified view of every shopper, and engagement strategies that bring them into the dealership. Say goodbye to guesswork and hello to:

CDP with Data Management Layer

The backbone of our CDP, Activator's Data Management Layer, unifies first and third-party data sources and creates complete customer profiles by consistently grouping and managing duplicate records, managing incorrect contact information, and identifying spam traps.

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Customer Profiles

Get a comprehensive view of your customers by combining first and third-party data sources, behavioral insights, and multichannel preferences to drive personalized engagement.

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Multichannel Marketing

Automated journey builder that sends email, SMS (text), direct mail, and digital advertising to engage active shoppers, passive customers, and handraisers with personalized messaging.

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Reporting

Deliver real-time insights into every marketing campaign, visualizing incremental ROI and empowering data-driven business decisions.

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2024 Mutlichannel Sales
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Sales Floor Use Cases

Meet your dealership goals with tailored marketing campaigns that empower dealers to achieve their sales targets and effectively drive customer engagement.

 Equity Marketing


Identify in-equity targets and turn them into leads and handraisers through strategic multichannel engagement.


Popular Features

  • Email, SMS, Direct Mail
  • Create Handraisers
  • Accurate Equity Targeting

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 Sales Marketing


Keep sales and buyback marketing messages in front of passive customers to engage wherever they are in their buying cycle.


Popular Features

  • Sales Marketing Campaigns
  • Buyback Marketing Campaigns
  • Intent-based Marketing
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Lease Marketing


Send targeted lease-end messaging and frequent multichannel marketing that engages and results in an increase in lease transactions.


Popular Features

  • Proactive Customer Engagement
  • Create Handraisers
  • Email, SMS, Direct Mail
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 CRM Prospect Marketing


Coming Soon: Stay tuned for our upcoming unsold prospect and lead marketing!


Key Features

  • CRM Unsold Prospect Marketing
  • CRM Lead Marketing


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41
%

Open Rate Via Custom Campaigns

7
%

Click Rate Across All Journeys

13
%

Increase in Sales Volume YOY

14
%

Increase in Service Drive Revenue YOY

Activator In Action
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Jim Hudson Ford - Driving Success with Activator Pro

Jim Hudson Ford utilizes Activator Pro, a robust data management and marketing automation solution, to surpass its ambitious monthly goals and enhance vehicle acquisition rates, outperforming previous results with AutomotiveMastermind.

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Get started today!

From lead to loyalty, Activator equips your team with the tools to create exceptional customer experiences and close more deals.