Products
Every way you activate runs on one resolved identity.
We start with the Data Management Layer, where DMS, CRM and website data resolve into one accurate identity. Then turn on the activation that matches how you actually market.
Start a free Data AnalysisThe foundation
The Data Management Layer
Everything runs on the Data Management Layer. It keeps one accurate identity per person and household, and that identity powers every audience, campaign, report and analysis across the platform.
What you run on it
Ways to activate the data
Done-for-you marketing to the customers already in the database, and campaigns your team shapes and runs, all built on the Data Management Layer's resolved identity.
DMS Audience Marketing
Market to the customers you already have. Activator builds precise audiences from the DMS sales, service and equity history, resolved to a real person, then keeps each one moving down the funnel. As people qualify in and out, the journey adapts to their engagement and available contact information, delivering the right message and offers across email, SMS and direct mail.
Learn more →Custom Campaigns
Targeted, data-driven campaigns built in the Activation Studio. Combine DMS, CRM and website signals into one audience on the resolved identity, run it across email and SMS, and measure it end to end, opens, clicks, handraisers and matched sales.
Learn more →Where to start
Data Analysis
A no-cost assessment of the dealer's live DMS data: reachability, duplicate records, gaps and audience counts, so you can see exactly what is in the database before you spend a dollar activating it. It is the clearest first step onto the platform.
Learn more →Not sure where to start? See what is in the data first.
The Data Analysis shows you exactly what the platform has to work with, at no cost.
Start a free Data AnalysisFrequently asked questions
Activator's products, in plain terms.
How are Activator's products organized?
Every product runs on one resolved identity from the Data Management Layer, which brings DMS, CRM and website records together, and then you choose how to activate that data.
What is the Data Management Layer?
It is the foundation under every product. It resolves DMS, CRM and website records into one accurate identity and household, so every audience and report is built on who people really are.
What are the ways to activate the data?
DMS Audience Marketing runs done-for-you journeys, Custom Campaigns are built around a specific goal and run by the Activator team, and Data Analysis is a free read of what is in the DMS data.
Do I have to use every product?
No. The Data Management Layer is the foundation, and you activate with the pieces that fit, whether that is done-for-you journeys, Custom Campaigns or a free Data Analysis.
Can a partner or agency embed Activator?
Yes. Activator is the identity layer a partner, agency or platform can build on, resolving each rooftop's data so campaigns run on one accurate identity.
Where should I start?
A free Data Analysis reads what is in the DMS data first, so you can see the resolved identities, reachability and data quality before committing to anything.