Optimize Your Service Drive with a CDP

Transform every customer interaction into a loyalty-building experience. Rebuild trust and drive retention with Activator’s Customer Data Platform and multichannel engagement strategies, crafted to elevate your service drive, streamline engagement, and turn customers into loyal fans for life.

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Turn Customers into Fans

Activator excels at engaging customers who are not actively servicing by delivering personalized and relevant content tailored to their preferences and behaviors.
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Multichannel Marketing

By leveraging multiple channels— email, SMS, direct mail, and digital advertising— Activator ensures that your dealership stays top-of-mind. 
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Automated Engagement

Employ true journey marketing with automation logic and deliver personalized messaging based on the customer's interactions and the dealership's unique marketing goals to drive engagement.

Features

Unlock Every Opportunity

With Activator's Customer Data Platform (CDP), you’ll have a unified view of every shopper, enriched with real-time insights. Say goodbye to using the "spray and pray" strategy and hello to:

CDP with Data Management Layer

The backbone of our CDP, Activator's Data Management Layer, unifies first and third-party data sources and creates complete customer profiles by consistently grouping and managing duplicate records, managing incorrect contact information, and identifying spam traps.

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Customer Profiles

Get a comprehensive view of your customers by combining first and third-party data sources, behavioral insights, and multichannel preferences to drive personalized engagement.

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Multichannel Marketing

Automated journey builder that sends email, SMS (text), direct mail, and digital advertising to engage active shoppers, passive customers, and handraisers with personalized messaging.

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Reporting

Deliver real-time insights into every marketing campaign, visualizing incremental ROI and empowering data-driven business decisions.

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Data Management Layer
Data Management Layer
Customer Profile - Computer-1
Customer Profile - Computer-1
2024 Mutlichannel 4 service
2024 Mutlichannel 4 service
2024 Report-service
2024 Report-service

Service Drive Use Cases

Meet your dealership goals with tailored marketing campaigns that empower dealers to achieve their service targets and effectively drive customer engagement and transaction

 Service Marketing


Drive customer retention and loyalty with automated service messaging to keep your service drive top-of-mind. 


Popular Features

  • Introduction to Service & Parts
  • Service Due Reminders
  • OEM-compliant Messaging
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Lost Soul Marketing


Lost Soul communications go out to customers who have missed their service interval and are overdue for service.


Popular Features

  • Ownership Verification
  • Re-engagement Marketing
  • OEM Compliant Messaging
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Service Conquest


Target active owners who have never purchased or serviced at the dealership with automated digital advertising campaigns.


Popular Features

  • High-Quality Conquest Data
  • 70% Audience Match Rates
  • Below Industry CPC
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 Digital Marketing


Reach and engage active shoppers online with powerful digital advertising solutions integrated with Fluency.


Popular Features

  • Website Remarketing
  • Digital Conquesting
  • Advanced Reporting and Analytics
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41
%

Open Rate Via Custom Campaigns

7
%

Click Rate Across All Journeys

13
%

Increase in Sales Volume YOY

14
%

Increase in Service Drive Revenue YOY

Activator In Action
Tempe

A Journey to Success with Tempe DCJR Dealership

Using Activator’s solution yielded remarkable results for Tempe DCJR by transforming the dealership’s performance metrics across various fronts. Achieving a CSI ranking in the top 20% in the U.S. and securing a leadership position with a 52% service retention rate underscored the enhanced customer satisfaction and loyalty fostered by Activator’s solutions.

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Get started today!

From lead to loyalty, Activator equips your team with the tools to create exceptional customer experiences and close more deals.