Service-Marketing

Service Marketing

Drive customer retention and loyalty with automated service messaging to keep your service drive top-of-mind with Activator's Customer Data Platform (CDP).

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Gain Accurate Customer Profiles

Customer Data Platform

Gathers data from first-party and third-party data sources to create a unified customer profile.

CDP with Data Management Layer

After unifying your data, Activator’s Data Management Layer groups and manages duplicate customer records, selects the best contact information, and eliminates marketing risk by identifying spam and invalid data.

Audiences

Segments your active shoppers who have recently purchased from the dealer but have not yet had their vehicles serviced, along with passive customers who are due for service and do not have an upcoming appointment based on their transaction history, preferences, and behaviors.

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Turn Data Into Leads

Introduction to Service & Parts

Drive new customer engagement with introduction and why-service-here with automated multichannel marketing campaigns.

Service Due Reminders

Send appropriately timed customer engagement based on service due and OEM intervals. Deliver upcoming service and past due service reminders for each brand that you sell - new and used.

OEM-compliant Messaging

Send relevant, cohesive, OEM-compliant messages across multiple channels.

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Multichannel Engagement

Multichannel Touchpoints

Stay top-of-mind with automated touchpoints across email, direct mail, SMS, and digital advertising. Our campaigns nurture passive customers due for service, converting interest into transactions and service appointments.

Personalized Service Journeys

Based on the audience segmentation, we send automated personalized service messages designed for either customers who have purchased their vehicle from the dealership within the first 12 months or for our existing customers who are due for service.

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