I find many different ways to use the program, and it does provide realistic data that not only attracts car buyers, but also is a great management tool for improving some day-to-day operations.

Oh, it's been incredible... we've been able to communicate with customers in a way that we haven't been able to before, which has allowed us to get additional leads, buyouts, selling new and pre-owned cars and just helping get through some of the inventory in our lot.

The ease of data is the most appealing. It is easy for the dealer to see data that is important to us to move forward with contacting the customer. The information that the customer is seeing is clear and easy to understand. That makes the likelihood of clicking and starting a journey much higher

The multichannel approach keeps our dealership foremost in our customer's mind while also keeping the management team aware of customer interests.