Lease Marketing

Send targeted lease-end messaging and combine it with frequent multichannel marketing. Engage customers and drive real results with more lease transactions.

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Target Accurate Lease-end Customer Profiles

 
Customer Data Platform

Gather data from first-party and third-party data sources to create a unified customer profile.


CDP with Data Management Layer

After unifying your data, Activator’s Data Management Layer groups and manages duplicate customer records selects the best contact information and eliminates marketing risk by identifying spam and invalid data.

Audiences

Identify and segment passive lease customers nearing the end of their lease based on their transactions, preferences, and behaviors.

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Data Management Layer verticle
Customer Profile - Computer

Turn Data Into Leads


Lease-end Targeting

Automatically market to customers who are nearing the end of their leases to encourage them to revisit the dealership to return their lease and select a new vehicle.

Handraisers

Lease Journeys can generate handraisers, past customers actively interested in buying, selling or servicing a vehicle.

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Multichannel Engagement

 
Multichannel Touchpoints

Stay top-of-mind with automated touchpoints across email, direct mail, SMS, and digital advertising. Our campaigns nurture passive customers and active shoppers with intention-based marketing. 

Lease Journey

Customers are informed early on that a "Lease Concierge" will assist them in scheduling their pre-inspection. Later, they are encouraged to pre-order their next lease to ensure availability.

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