Customer Data Platform

Activator Dealer Solutions

Activator, the next evolution of our award-winning equity mining platform DealActivator™, is a performance-driven Customer Data Platform (CDP) and multichannel campaign builder designed specifically for the automotive industry. Powered with Salesforce, Activator enhances the entire customer lifecycle by engaging both passive customers and active shoppers. Its data-driven approach helps increase revenue and lower operational costs, making it an essential tool for automotive retailers seeking measurable results.

Meet Our Team

Bobby-1
Bobby Gaudreau 
Vice President of Sales and Marketing
Marci
Marci Trares
Vice President Client Success
Whitlow
Mike Whitlow
Director of Product Strategy and Marketing
Mike-D
Mike Desanty
Senior Director of Product Development
Headshot Size Trinity
Trinity Moore
Director, Dealer Success
Jeff
Jeff Ornell
Sales Director, OEM
Matt
Matt Mariano
Regional Sales Manager
Jihsaan
Jihsaan Johnson
Regional Sales Manager
Dylan
Dylan Parmenter
Regional Sales Manager