Customer Data Platform
Activator Dealer Solutions
Activator, the next evolution of our award-winning equity mining platform DealActivator™, is a performance-driven Customer Data Platform (CDP) and multichannel campaign builder designed specifically for the automotive industry. Powered with Salesforce, Activator enhances the entire customer lifecycle by engaging both passive customers and active shoppers. Its data-driven approach helps increase revenue and lower operational costs, making it an essential tool for automotive retailers seeking measurable results.
Meet Our Team

Bobby Gaudreau
Vice President of Sales and Marketing

Marci Trares
Vice President Client Success

Mike Whitlow
Director of Product Strategy and Marketing

Mike Desanty
Senior Director of Product Development

Trinity Moore
Director, Dealer Success

Jeff Ornell
Sales Director, OEM

Matt Mariano
Regional Sales Manager

Jihsaan Johnson
Regional Sales Manager
