Free Guide

Navigating Tariff Turbulence

How Dealerships Can Stay On Top with Better Data Strategies

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This isn’t another fluff piece. It’s a guide built to help you out-market volatility with the tools and tech you already have—or should.

 

What's Inside The Guide:

  • How tariffs are impacting dealership operations, pricing, and customer trust—and what you can do to preserve the experience.

  • Real-world marketing playbooks for re-engaging website visitors, maximizing equity leads, and nurturing passive shoppers over time.

  • A look into journey-based automation: how to respond in real-time to customer behavior (not just calendar dates).

  • The untapped value of your CRM: transforming “unsold leads” into warm opportunities with smarter segmentation.

  • A deep dive into Activator’s Data Management Layer—what it does, how it builds dynamic Customer Profiles, and why most platforms miss the mark.

  • Tactical ways to shift your focus toward high-margin service revenue without skipping a beat.

In a market full of uncertainty, guesswork won’t cut it. It’s time to replace reaction with precision.

 
Customer Data Platform

Activator Dealer Solutions

Activator is an automotive-focused customer data platform (CDP) and multichannel journey builder powered with Salesforce that helps dealerships optimize the entire customer lifecycle.

Activator focuses on engaging passive customers and active shoppers to drive revenue and reduce operational costs. Activator’s CDP unifies data from multiple sources, leveraging an advanced Data Management layer to ensure accurate customer data is used in our Multichannel Marketing Journeys.

Read The Latest Blogs

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