2 min read
How Leading Dealers Are Turning CRM Chaos Into Marketing Gold
Every dealership has a CRM, and most have thousands of customer records sitting inside it. But for many dealers, those...
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THE BLOG
Get the latest and greatest automotive news and reviews from the Activator blog. Read about Activator insights and watch relevant videos about the auto industry.
2 min read
How Smart Dealers Make Data-Driven Decisions Without the Headaches
Bobby Gaudreau: Aug 25, 2025
Today’s General Managers don’t lack data — they’re overwhelmed by it. Between the CRM, DMS, website tools, third-party...
2 min read
Why Sending the Same Message to Everyone Is Costing You Sales
Bobby Gaudreau: Aug 21, 2025
Mass marketing might feel efficient, but it’s often a shortcut to missed opportunities. When you send the same message...
