2 min read
Automotive Marketing: The Old World vs. The New World
The Foundation of Marketing Has Changed Automotive marketing used to be channel-driven. Today, it must be...
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THE BLOG
Get the latest and greatest automotive news and reviews from the Activator blog. Read about Activator insights and watch relevant videos about the auto industry.
2 min read
True CDP Definition: Collect, Organize, Unify, Activate
Mike Whitlow: May 27, 2026
Most Automotive “CDPs” Aren’t CDPs The term CDP gets used loosely in automotive marketing. Almost every vendor claims...
3 min read
Compounding Data Value vs. Compounding Friction
Bobby Gaudreau: May 18, 2026
Every System Is Compounding Something Compounding is a powerful equation because small improvements, repeated...
