Drive Digital Connections with Activator's CDP

Activator empowers dealerships to seamlessly segment and engage potential customers through personalized digital and remarketing strategies that drive meaningful interactions and results.

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retargeting
Remarketing (Coming Soon)

Remarket customers who have visited your website, sent in a lead, or taken a test drive but have not purchased yet.

Features

Unlock Every Opportunity

With Activator's Customer Data Platform (CDP), you’ll have a unified view of every shopper, enriched with real-time insights. Say goodbye to guesswork and hello to:

CDP with Data Management Layer

The backbone of our CDP, Activator's Data Management Layer, unifies first and third-party data sources and creates complete customer profiles by consistently grouping and managing duplicate records, managing incorrect contact information, and identifying spam traps.

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Customer Profiles

Get a comprehensive view of your customers by combining first and third-party data sources, behavioral insights, and multichannel preferences to drive personalized engagement.

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Multichannel Marketing

Automated journey builder that sends email, SMS (text), direct mail, and digital advertising to engage active shoppers, passive customers, and handraisers with personalized messaging.

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Reporting

Deliver real-time insights into every marketing campaign, visualizing incremental ROI and empowering data-driven business decisions.

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Data Management Layer
Data Management Layer
Customer Profile - Computer-1
Customer Profile - Computer-1
digital Ad
digital Ad
2024 Report-service
2024 Report-service

Website and Digital Use Cases

Meet your dealership goals with tailored marketing campaigns that empower dealers to achieve their targets and effectively drive customer engagement.

Service Conquest


Target active owners who have never purchased or serviced at the dealership with automated digital advertising campaigns.


Popular Features

  • High-Quality Conquest Data
  • 70% Audience Match Rates
  • Below Industry CPC
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 Digital Marketing


Reach and engage active shoppers with powerful digital advertising solutions integrated with Fluency.


Popular Features

  • Website Visit Remarketing 
  • Digital Conquesting
  • Digital + Social Campaign Reporting and Analytics
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41
%

Open Rate Via Custom Campaigns

7
%

Click Rate Across All Journeys

13
%

Increase in Sales Volume YOY

14
%

Increase in Service Drive Revenue YOY

Activator In Action
Jim-Hud-2024-02-12-1

Jim Hudson Ford - Driving Success with Activator Pro

Jim Hudson Ford utilizes Activator Pro, a robust data management and marketing automation solution, to surpass its ambitious monthly goals and enhance vehicle acquisition rates, outperforming previous results with AutomotiveMastermind.

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