Unlock Engagement, Opportunities, Retention, ROI with Activator’s Customer Data Platform

Market and engage both passive customers and active shopper audiences with intent-based marketing and personalization.

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Introducing Activator’s Dealer-Focused Customer Data Platform

Customer Data Platform

Gather data from first-party and third-party data sources to create a unified customer profile.

Data Management Layer 

Group and manage duplicate customer records, select the best contact information and eliminate market risk by identifying spam and invalid data.

Multichannel Marketing 

Automated marketing campaigns that send email, SMS, direct mail, and digital advertising to engage both passive customers and active shoppers.

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Get The Activator Advantage

Engage passive customers and active shoppers with Activator's CDP and Multichannel Marketing powered with Salesforce. Deliver data management, marketing automation, reporting, and analytics.

 Equity Marketing


Identify in-equity targets and turn them into leads and handraisers through strategic multichannel engagement.



Popular Features

  • Email, SMS, Direct Mail
  • Create Handraisers
  • Accurate Equity Targeting

 Sales Marketing


Keep sales and buyback marketing messages in front of passive customers to engage wherever they are in their buying cycle.



Popular Features

  • Sales Marketing Campaigns
  • Buyback Marketing Campaigns
  • Intent-based Marketing

Lease Marketing


Send targeted lease-end messaging and frequent multichannel marketing that engages and results in an increase in lease transactions.



Popular Features

  • Proactive Customer Engagement
  • Create Handraisers
  • Email, SMS, Direct Mail

 Digital Marketing


Reach and engage active shoppers online with powerful Digital + Social Advertising solutions integrated with Fluency.



Popular Features

  • Website Remarketing
  • Digital Conquesting
  • Digital + Social Campaign Reporting and Analytics

 Service Marketing


Drive customer retention and loyalty with automated service messaging to keep your service drive top-of-mind. 



Popular Features

  • Introduction to Service & Parts
  • Service Due Reminders
  • OEM-compliant Messaging

Lost Soul Marketing


Lost Soul communications go out to customers who have missed their service interval and are overdue for service.



Popular Features

  • Ownership Verification
  • Re-engagement Marketing
  • OEM Compliant Messaging

Service Conquest


Target active owners who have never purchased or serviced at the dealership with automated digital advertising campaigns.



Popular Features

  • High-Quality Conquest Data
  • 70% Audience Match Rates
  • Below Industry Cost-Per-Click

 CRM Prospect Marketing


Coming Soon: Stay tuned for our upcoming unsold prospect and lead marketing!



Key Features

  • CRM Unsold Prospect Marketing
  • CRM Lead Marketing

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41
%

Open Rate Via Custom Campaigns

7
%

Click Rate Across All Journeys

13
%

Increase in Sales Volume YOY

14
%

Increase in Service Drive Revenue YOY

Why Dealers Choose Activator

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Jim Hudson Ford - Driving Success with Activator Pro

Jim Hudson Ford utilizes Activator Pro, a robust data management and marketing automation solution, to surpass its ambitious monthly goals and enhance vehicle acquisition rates, outperforming previous results with AutomotiveMastermind.

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Tempe

A Journey to Success with Tempe DCJR Dealership

Using Activator’s solution yielded remarkable results for Tempe DCJR by transforming the dealership’s performance metrics across various fronts. Achieving a CSI ranking in the top 20% in the U.S. and securing a leadership position with a 52% service retention rate underscored the enhanced customer satisfaction and loyalty fostered by Activator’s solutions.

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