--- title: Activator CDP description: Market and engage both passive customers and active shopper audiences with intent-based marketing and personalization with Activator's CDP image: https://activator.ai/hubfs/AdobeStock_488989017-smaller-1.jpeg --- ### Unlock Engagement, Opportunities, Retention, ROI with Activator’s Customer Data Platform Market and engage both passive customers and active shopper audiences with intent-based marketing and personalization. [Get A Demo](https://activator.ai#modal_col-num-1_dnd_area-module-2_3) ### Get Started Fill out the form and take the first step towards achieving your dealership goals. ![Hero Image-Updated step 1](https://activator.ai/hs-fs/hubfs/Hero%20Image-Updated%20step%201.png?width=2000&name=Hero%20Image-Updated%20step%201.png) ![Hero Image 4](https://activator.ai/hs-fs/hubfs/Hero%20Image%204.png?width=2000&name=Hero%20Image%204.png) ![Hero Image-Updated step 2](https://activator.ai/hs-fs/hubfs/Hero%20Image-Updated%20step%202.png?width=2000&name=Hero%20Image-Updated%20step%202.png) ![Hero Image-Updated step 3](https://activator.ai/hs-fs/hubfs/Hero%20Image-Updated%20step%203.png?width=2000&name=Hero%20Image-Updated%20step%203.png) ![Jim-hud](https://activator.ai/hs-fs/hubfs/Jim-hud.jpg?width=2142&height=716&name=Jim-hud.jpg) ![Kia-website](https://activator.ai/hs-fs/hubfs/Kia-website.png?width=2142&height=716&name=Kia-website.png) ![New Tempe](https://activator.ai/hs-fs/hubfs/New%20Tempe.png?width=2142&height=716&name=New%20Tempe.png) ![LodiHonda_Logo_Final_website](https://activator.ai/hs-fs/hubfs/LodiHonda_Logo_Final_website.jpg?width=2142&height=716&name=LodiHonda_Logo_Final_website.jpg) ![Chapman Volkswagen Scottsdale](https://activator.ai/hs-fs/hubfs/Chapman%20Vw%20Scott.png?width=720&height=100&name=Chapman%20Vw%20Scott.png) ![allen-logo-BW](https://activator.ai/hs-fs/hubfs/allen-logo-BW.png?width=240&height=64&name=allen-logo-BW.png) ![Elgin logo-BW](https://activator.ai/hs-fs/hubfs/Elgin%20logo-BW.jpg?width=400&height=127&name=Elgin%20logo-BW.jpg) ![Kruse-grey2](https://activator.ai/hs-fs/hubfs/Kruse-grey2.jpg?width=224&height=125&name=Kruse-grey2.jpg) ### Introducing Activator’s Dealer-Focused Customer Data Platform ### Customer Data Platform Gather data from first-party and third-party data sources to create a **unified customer profile**. ### Data Management Layer  Group and manage **duplicate customer records,** select the best contact information and eliminate market risk by identifying **spam and invalid data**. ### Multichannel Marketing  Automated marketing campaigns that send email, SMS, direct mail, and digital advertising to engage both **passive customers and ****active shoppers**. ![Website CDP Graphic -s Updated](https://activator.ai/hs-fs/hubfs/Website%20CDP%20Graphic%20-s%20Updated.png?width=2000&name=Website%20CDP%20Graphic%20-s%20Updated.png) ### Get The Activator Advantage Engage passive customers and active shoppers with Activator's CDP and Multichannel Marketing powered with Salesforce. Deliver data management, marketing automation, reporting, and analytics. ###  Equity Marketing Identify in-equity targets and turn them into leads and handraisers through strategic multichannel engagement. --- Popular Features - Email, SMS, Direct Mail - Create Handraisers - Accurate Equity Targeting [ Learn More ](https://activator.ai/marketing-use-cases/equity-marketing?hsLang=en) ###  Sales Marketing Keep sales and buyback marketing messages in front of passive customers to engage wherever they are in their buying cycle. --- Popular Features - Sales Marketing Campaigns - Buyback Marketing Campaigns - Intent-based Marketing [ Learn More ](https://activator.ai/marketing-use-cases/sales?hsLang=en) ### Lease Marketing Send targeted lease-end messaging and frequent multichannel marketing that engages and results in an increase in lease transactions. --- Popular Features - Proactive Customer Engagement - Create Handraisers - Email, SMS, Direct Mail [ Learn More ](https://activator.ai/marketing-use-cases/lease?hsLang=en) ###  Digital Marketing Reach and engage active shoppers online with powerful Digital + Social Advertising solutions integrated with Fluency. --- Popular Features - Website Remarketing - Digital Conquesting - Digital + Social Campaign Reporting and Analytics [ Learn More ](https://activator.ai/marketing-use-cases/digital?hsLang=en) ###  Service Marketing Drive customer retention and loyalty with automated service messaging to keep your service drive top-of-mind.  --- Popular Features - Introduction to Service & Parts - Service Due Reminders - OEM-compliant Messaging [ Learn More ](https://activator.ai/marketing-use-cases/service?hsLang=en) ### Lost Soul Marketing Lost Soul communications go out to customers who have missed their service interval and are overdue for service. --- Popular Features - Ownership Verification - Re-engagement Marketing - OEM Compliant Messaging [ Learn More ](https://activator.ai/marketing-use-cases/lost-soul?hsLang=en) ### Service Conquest Target active owners who have never purchased or serviced at the dealership with automated digital advertising campaigns. --- Popular Features - High-Quality Conquest Data - 70% Audience Match Rates - Below Industry Cost-Per-Click [ Learn More ](https://activator.ai/marketing-use-cases/service-conquest?hsLang=en) ###  CRM Prospect Marketing **Coming Soon:** Stay tuned for our upcoming unsold prospect and lead marketing! --- Key Features - CRM Unsold Prospect Marketing - CRM Lead Marketing [Button](https://activator.ai#modal_col-num-4_module_17303457714873_2) ### Let's Talk Reach out to a representative today to explore the amazing benefits of this new feature! 41 % Open Rate Via Custom Campaigns 7 % Click Rate Across All Journeys 13 % Increase in Sales Volume YOY 14 % Increase in Service Drive Revenue YOY ### Why Dealers Choose Activator ![Jim-Hud-2024-02-12-1](https://activator.ai/hs-fs/hubfs/Jim-Hud-2024-02-12-1.jpeg?width=887&height=596&name=Jim-Hud-2024-02-12-1.jpeg) ### Jim Hudson Ford - Driving Success with Activator Pro Jim Hudson Ford utilizes Activator Pro, a robust data management and marketing automation solution, to surpass its ambitious monthly goals and enhance vehicle acquisition rates, outperforming previous results with AutomotiveMastermind. **[Read More >](https://activator.ai/case-studies/jim-hudson-ford?hsLang=en)**   ![Tempe](https://activator.ai/hs-fs/hubfs/gQ3xYtUTQs.jpg?width=1000&height=667&name=gQ3xYtUTQs.jpg) ### A Journey to Success with Tempe DCJR Dealership Using Activator’s solution yielded remarkable results for Tempe DCJR by transforming the dealership’s performance metrics across various fronts. Achieving a CSI ranking in the top 20% in the U.S. and securing a leadership position with a 52% service retention rate underscored the enhanced customer satisfaction and loyalty fostered by Activator’s solutions. **[Read More >](https://activator.ai/case-studies/a-journey-to-success-with-tempe-dcjr-dealership?hsLang=en)** ### Schedule A Demo Fill out the form and take the first step towards achieving your dealership goals.