Perpetual identity resolution, household matching, contact validation, reachability across every dealer you manage.
A person’s records are scattered across your CRM, DMS, and website. Activator resolves them into one accurate identity and household, so every audience and outcome is built on who people really are.
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One platform, from raw data to resolved identity
Every capability runs on one resolved identity across DMS, CRM and website.
Built for the way you operate
Whether you run the stores, manage the marketing, or sell services to dealers, the data layer is the part we carry.
Measured where it matters: Identity, Audiences, and Marketing Outcomes
Resolution ties scattered records back to real people and households, grows the audience a dealer can actually reach, and lifts the marketing outcomes that follow, measured on dealers’ own data.
46%
Increase in reachable base
12,000+
Existing customers matched to their own DMS record
up to 14%
More deliverable email addresses per dealer
60.37%
Custom Campaign email open rate
vs ~25–40% industry
Reachability and match figures measured across a 37-dealer group as of August 6, 2026; platform totals from the Activator Data Quality dashboard. Custom Campaign open rate from Activator campaign data; industry reference from Webtonic’s 2026 automotive email benchmarks. Figures vary by dealer.