Perpetual identity resolution, household matching, contact validation, reachability across every dealer you manage.
A person’s records are scattered across CRM, DMS, and website. Activator resolves them into one accurate identity and household, so every audience and outcome is built on who people really are.
One platform, from raw data, to resolved identity, to activation and reporting
Every capability runs on one resolved identity across DMS, CRM and website.
Built for the way you operate
Whether you run the stores, manage the marketing, or sell services to dealers, the data layer is the part we carry.
Measured where it matters: Identity, Audiences, and Marketing Outcomes
Resolution ties scattered records back to real people and households, grows the audience a dealer can actually reach, and lifts the marketing outcomes that follow, measured on dealers’ own data.
46%
Increase in reachable base
12,000+
Existing customers matched to their own DMS record
up to 14%
More deliverable email addresses per dealer
60.37%
Average Custom Campaign email open rate
vs ~25–40% industry
Reachability and match figures measured across a 37-dealer group as of August 6, 2026. Custom Campaign open rate from Activator campaign data; industry reference from Webtonic’s 2026 automotive email benchmarks. Figures vary by dealer.
See what’s in a dealer’s data, free
Pick one dealer and we’ll show you reachability, duplicates and gaps at no cost, before you commit to anything.
Start a free Data Analysis →