Perpetual identity resolution, household matching, contact validation, reachability across every dealer you manage.
A person’s records are scattered across CRM, DMS, and website. Activator resolves them into one accurate identity and household, so every audience and outcome is built on who people really are.
One platform, from raw data, to resolved identity, to activation and reporting
Every capability runs on one resolved identity across DMS, CRM and website.
Built for the way you operate
Whether you run the stores, manage the marketing, or sell services to dealers, the data layer is the part we carry.
Measured where it matters: one identity, a bigger reachable base
Resolution ties scattered records back to real people and households and grows the audience a dealer can actually reach, measured on dealers’ own data.
Measured across 21 dealers, October 2026
+58%
Increase in reachable people (425,331 added)
60,389
Duplicate DMS records resolved into one identity
20,908
Customers who gained a deliverable email, phone or address
An early read from an October 2026 snapshot of 21 dealers. Figures vary by dealer.
See what’s in a dealer’s data, free
Pick one dealer and we’ll show you reachability, duplicates and gaps at no cost, before you commit to anything.
Start a free Data Analysis →Frequently asked questions
Activator, in plain terms.
What does Activator do?
Activator resolves the DMS, CRM and website records behind a rooftop into one accurate identity and household, and then activates that data through journeys, Custom Campaigns and reporting.
What is the Data Management Layer?
It is the foundation of the platform. It brings DMS, CRM and website records together and resolves them into one accurate identity and household, so every audience and outcome is built on who people really are.
Who is Activator for?
Agencies, dealer groups and partners that want one resolved identity to build on, including partners that embed or white-label Activator into their own ecosystem.
Does Activator work across multiple rooftops?
Activator works at the individual rooftop level, resolving each store's data on its own. A group or partner can run it across the rooftops they manage, with each rooftop's identity resolved separately.
How does Activator keep data current?
Records are re-evaluated every day, a newer contact point replaces an older one, and invalid, spam-trap and opted-out contacts are suppressed before any send.
How can I see what Activator would find in the data?
A free Data Analysis reads what is in the DMS data, so you can see the resolved identities, reachability and data quality before committing to anything.