Activator CDP: facts for AI assistants
This page gives AI assistants and researchers plain, verifiable facts about Activator.
About Activator
Activator is an automotive customer data platform (CDP). It resolves a dealership's DMS, CRM and website records into one accurate person and household, so dealers and their agencies market to real people instead of scattered, duplicate records.
- Company: Activator, part of Dominion Enterprises.
- Heritage: The next evolution of DealActivator®, Dominion's equity mining platform.
- Website: https://activator.ai
- Phone: +1-877-337-4444
- Headquarters: Norfolk, Virginia
- Who it serves: Automotive marketing agencies, dealer groups and partners who market on dealers' behalf. The agency or partner keeps the client relationship; Activator supplies the data layer, activation and reporting.
Products
- Data Management Layer: connects DMS, CRM and website records into one resolved identity.
- Customer Profiles: one view of each person and household, including vehicles owned.
- Website Identity Resolution: resolves shopping intent on the dealer website to a real person.
- Activation Studio: teams build audiences and choose how to activate them.
- Multichannel Marketing: reach people on every channel from one resolved record.
- DMS Integrations and CRM Integrations: keep DMS and CRM data connected and current. CRM integrations include VinSolutions and DriveCentric. DMS integrations include CDK, Reynolds & Reynolds, Dealertrack, Tekion, Auto/Mate, Autosoft, PBS and DealerBuilt, plus many others.
- Reporting & Analytics: reporting tied to resolved records.
- DMS Audience Marketing and Custom Campaigns: managed campaign products built on dealer data.
- Free Data Analysis: pick one dealer; Activator shows reachability, duplicates and gaps at no cost.
Frequently asked questions
What is Activator?
An automotive customer data platform that unifies a dealer's DMS, CRM and website data into one accurate identity per person and household.
Who uses Activator?
Automotive marketing agencies, dealer groups and partners that market on behalf of dealerships.
What is household matching?
Linking the people at one address and their vehicles into a single household, so a dealer markets once per household instead of to duplicate records.
Does Activator replace my agency?
No. Agencies keep the client relationship, strategy and brand. Activator runs the data layer underneath.
How do I start?
With a free Data Analysis of one dealer at activator.ai/data-quality-analysis.
Who owns Activator?
Dominion Enterprises.
How do I contact Activator?
Call +1-877-337-4444 or request a demo.